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Sound Therapy” Music therapy from Apple Music and UMG for better mental health

Published on May 29, 2025

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Universal Music Group Partners with Apple Music to Launch “Sound Therapy”
Revolutionizing Relaxation Through the Science of Healing Sounds

Universal Music Group (UMG), a global leader in music, has announced a new collaboration with Apple Music to launch a project called “Sound Therapy.” This initiative focuses on harnessing the power of sound and music for mental health and relaxation by integrating the principles of sound therapy with Apple’s world-class music streaming technology.

🎶 What is Sound Therapy?
Sound Therapy is a healing practice that uses sound waves, music, or natural sounds to promote relaxation, reduce stress, and enhance concentration. The goal of this project is to:

🌟 Highlights of the Sound Therapy Project on Apple Music

🔗 Why This Collaboration Matters
The partnership between UMG and Apple Music reflects a growing trend in the music industry that blends entertainment with wellness and self-care. As people face increasing levels of stress in modern life, easy access to high-quality sound therapy has become a vital tool for enhancing overall well-being.

📲 Available Now on Apple Music
Apple Music users worldwide can now explore the Sound Therapy experience by searching “Sound Therapy” in the app or browsing the Wellness section to discover playlists that match their lifestyle and emotional needs.
Let me know if you’d like a visual summary or playlist recommendations tailored to your mood or activity.

reports that Universal Music Group (UMG) has partnered with Apple Music to launch a new project called "Sound Therapy." The project features playlists and audio tracks created based on "sound therapy" principles, aiming to reduce stress, enhance focus, and improve sleep. Users can access various types of therapeutic audio, such as binaural beats, white noise, and ASMR, through playlists curated by experts directly on the Apple Music app. This collaboration reflects the growing trend of merging music with the wellness industry to meet the modern-day demand for accessible mental health tools.